A new movie came out last night called Pitch Perfect. In brief it is a musical comedy that follows an all-girls acapella group in college that go through tension and forbidden romance all to win an international acapella contest. I first found out about the movie through a trailer online. What struck my attention was that at the end of the trailer they promoted their film with a hashtag #PitchPerfect. Not only did the actors/actresses sing famous pop songs during the trailer but many people would quote the sing on twitter and then hashtag #PitchPerfect. The marketers for the film helped create a large buzz for the movie considering Pitch Perfect became a trending topic on twitter. With a growing and premature buzz about the film, Universal Pictures decided to give the audience a sneak peek at the movie by with an early release strategy. A select group of fans were picked to see the movie a week earlier to encourage word-of –mouth about the movie.
Through my research of this movie I stumbled across a video on YouTube that involved a guy by the name of Mike Tompkins, the cast of Pitch Perfect as well as individuals like you or me……well with a better voice then me, let’s just say. A video was created in acapella style like the movie and performed by the various characters to the song “Starships” by Nicki Minaj. This helped the movie gain a core of fans , buzz and potential to be the most talked about movie of the year.
(TRAILER)
(Starships)
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