Pranks @ The Emmy's

The 64th annual Primetime Emmy Awards aired a week ago, Sept 24th, and it generated quite a buzz. Although the 54th Grammy Awards held the record as the most talked about awards show with 13 million comments, 1 million tweets is still not too shabby. With a host such as Jimmy Kimmel, I am not surprised. His crazy antics, funny jokes and hilarious skits boosted their ratings as well as their social media feed. 
The most important event that rocked the stage was by Tracy Morgan. At a point in the night the most traffic was generated by a moment that occurred between the two of them. Tracy Morgan staged a fake fainting incident which prompted Kimmel to encourage the audience and viewers nationwide to tweet "OMG, Tracy Morgan just passed out on stage at the Emmys turn ABC on right now". In which they did. This helped generate a lot of buzz through the TwitterLand about what was going on at the Emmy’s. More than likely this prompted those who missed the event to go onto YouTube to catch a glimpse of what they had missed.
Along with that fiasco, there was a lot of talk via the social media outlets about who was winning which award and what people were wearing to the event. Tweets to the actors, along with instagramed pictures of dresses and comments on Facebook about award winning TV shows flooded the internet Sunday night. In this case, marketing seemed to be in the hands of the actors rather than ABC themselves. They helped promote the awards better than ABC probably ever could. So congrat’s to those who won, and good luck next time for those who didn’t!