Pranks @ The Emmy's

The 64th annual Primetime Emmy Awards aired a week ago, Sept 24th, and it generated quite a buzz. Although the 54th Grammy Awards held the record as the most talked about awards show with 13 million comments, 1 million tweets is still not too shabby. With a host such as Jimmy Kimmel, I am not surprised. His crazy antics, funny jokes and hilarious skits boosted their ratings as well as their social media feed. 
The most important event that rocked the stage was by Tracy Morgan. At a point in the night the most traffic was generated by a moment that occurred between the two of them. Tracy Morgan staged a fake fainting incident which prompted Kimmel to encourage the audience and viewers nationwide to tweet "OMG, Tracy Morgan just passed out on stage at the Emmys turn ABC on right now". In which they did. This helped generate a lot of buzz through the TwitterLand about what was going on at the Emmy’s. More than likely this prompted those who missed the event to go onto YouTube to catch a glimpse of what they had missed.
Along with that fiasco, there was a lot of talk via the social media outlets about who was winning which award and what people were wearing to the event. Tweets to the actors, along with instagramed pictures of dresses and comments on Facebook about award winning TV shows flooded the internet Sunday night. In this case, marketing seemed to be in the hands of the actors rather than ABC themselves. They helped promote the awards better than ABC probably ever could. So congrat’s to those who won, and good luck next time for those who didn’t!

With the Fall Season

Social media is impacting our lives everyday. You’re on it. You see it. You absorb the information. And BAM! You’ve just been social media-ized.

TV shows on the CW network have begun their marketing campaign with a new sector to channel and promote their shows-social media. They’ve invested their time into new and exciting forms of social media such as the ever-growing Pintrest.

They have set up different Pintrest boards according to their shows. “CW Eye Candy” “The Shirtless Guys of the CW” “Gossip Girl Style” “CW Couples and Love Triangles” are just some of the interesting boards you may pin and keep up to date with on this site. This is a great interactive way to engage the young Americans that usually watch this show. COUGH especially the young girls COUGH . To catch their eyes and attention. All it takes is a simple follow and they’ll be looking at pictures of the hunky guys of Gossip Girl all day.

Their overflow into the twitter world has been expanding as well. Not only can you follow the shows handle specifically, but all the characters as well. For example, Americas Next Top Model has their twitter handle in which you may follow. But along with that you may have some suggested friends such as the judges and contests of the show. Followers may feel a deeper connection in that case because they get to see the personal tweets they send out along with all the promos they usually market.

A new app that I have discovered is that of GetGlue. This app is now available for iPads only but will soon be coming out for iPhones, Androids and the web. This allows you to enjoy a personalized and social guide for TV, movies, and sports. It uses a calendar to see what’s coming up in the future for specific shows. And allows you access for live scores, movies in theaters and streaming picks. Share what your watching with friends, as well as chat with friends who are watching the same show. This is a perfect way to stay interactive with what you have yours eyes “glued” on.

You choose who you wanna see....

I, like most people, love a good laugh. Whether it’s watching a hilarious movie like Bridesmaids or hearing a funny story from a friend, a good laugh can make me forget my troubles from a stressful and tiring day. That is why when I stay in on a Saturday night I usually tune into Saturday Night Live on NBC.  Though they usually take a hiatus for the summer, they will be back on tomorrow night! They launched a campaign this month to see who their audience would like to see host the show as well as who the musical performance should be. This has helped the show engage their audience for their viewing pleasure ultimately since it’s in their hands. Fans hammered the SNL Facebook page back in 2010 with over 500,000 posts suggesting Betty White host, and that following Mother’s  day she did. That is the power an audience may have on a show that’s been running for over 35 years….WOW. So with this new campaign you may tweet with the hashtag #SNLHost or #SNLMusic for who you’d like to see grace the stage.

My personal favorites…. #SNLHost Drake   #SNLMusic Childish Gambino.